Rea Hybrids and Channel.
Growing stronger together.
11 Brands. 1 Bright Vision for the Future.
For almost 90 years, Rea Hybrids has been committed to helping farmers find success. As we look to the future, the Crop Science division of Bayer has announced that Rea Hybrids will be joining forces with 10 Bayer seed brands to launch the new, enhanced Channel® seed brand. You’ll still get the same excellent products and service you’ve come to expect from Rea Hybrids. Now you’ll also get expanded product offerings, greater local agronomic support and more digitally enabled tools.
Rea Hybrids products will continue to be available through the 2024 growing season from your Rea Hybrids seed dealer along with select Channel products.
Exciting things to come.
Beginning in the fall of 2024, the broadened Channel branded portfolio of products will include legacy Channel and Rea Hybrids products as well as products from 9 other Bayer seed brands.
We are excited about this next chapter and will continue to share important updates throughout the year. Rest assured, we will work hard to continue to earn your business.
For any further questions, please reach out to your local Rea Hybrids Field Sales Representative or Rea Hybrids Dealer.
Explore these new Channel products
Here are the many seed choices available from your Rea Hybrids dealer this fall.